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Us Kids is a call-to-action. Let’s make it viral!

21 Days, 21 Calls-to-Action – May 14 release of Us Kids until Gun Violence Awareness Day June 4^th, 2021.

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Us Kids HONORS WITH ACTION

In the historic presidential election of 2020, won by Joseph R. Biden Jr it is estimated that youth voter turnout exceeded 53%, making it the highest youth voter turnout in US history. The impact of the youth vote – especially overwhelming support for Biden in BIPOC communities –  was decisive in defeating Trump in key races across the country. The threat of voter suppression has gained momentum with legislation looming that could set a dangerous precedent for voting rights. It is essential we support the momentum of youth civic engagement as we head toward the 2022 Midterm elections and beyond.

With the upcoming release of the award-winning documentary, Us Kids in theatres and on digital platforms on May 14, 2021 (via Greenwich Entertainment and Cargo Releasing), Us Kids will launch a social media campaign (led by Task Force – leading experts in the field)  tied to a series of virtual screening events and calls-to-action in partnership with #TheTimeIsNow Coalition – which includes Brady: United Against Gun Violence, Community Justice Action Fund, Guns Down America, March For Our Lives, Newtown Action Fund and a diverse group of gun violence prevention organizations, frontline community groups, and families who have lost loved ones to gun violence.

With the resurgence of recent mass shootings – Evanston, Indianapolis, Muskogee,  Indianapolis, Atlanta, Boulder, Essex, Orange,  Allen,  Rock Hill,  Indianapolis, Boone, and Colorado Springs and increasing homicides in major cities across the country – we are working on an exciting social media campaign to bring together partner organizations and intergenerational allies (including Us Kidscollaborators X Gonzalez, Cher and special guests) to call for gun violence prevention, gun violence, investments in the communities closest to the pain of everyday gun violence, youth voter engagement, and alliance with the youth movement in support of their quest for moral leadership in America.

Us Kids chronicles the birth of the movement as a group of teenage activists pull off the largest youth protest in American history, set out across the country and build an inclusive and unprecedented global youth movement that addresses gun violence prevention, racial justice, a growing public health crisis and shocking a political system into change.

GUN VIOLENCE PREVENTION AND REFORM

Given President Biden’s historic April 8th, 2021 announcement of new executive actions on gun reform and a call for an assault weapons ban, we are poised to utilize Us Kids as a powerful tool to support gun violence prevention. With two historic background check bills that have passed the House and the administration’s commitment to investing in evidence-based violence prevention and intervention programs, gun sales rocketing, domestic violence and teen suicide on the rise and armed right-wing extremists threatening our democracy, gun reform and community investment are more paramount than ever.

Despite what may have appeared as a lull in mass shootings during the COVID pandemic, 2020 was in fact the deadliest gun violence year in decades, and gun violence is on track to surpass those levels in 2021.

Us Kids will continue to work alongside the youth movement and GVP partners, including #TheTimeIsNow Coalition to amplify their work and promote policy reform with calls-to-action around local grassroots engagement to enact gun violence prevention policy, empowering local communities to enact and work to prevent interpersonal violence.

Us Kids HIGH SCHOOL/COLLEGE SCREENING TOUR

61 years after the birth of the Student Non-Violent Coordinating Committee (SNCC) and the historic sit-ins that marked the Civil Rights Movement, Us Kids will partner with Good Docs to launch a College/University and High School screening tour beginning with Historical Black Colleges and Universities. With an interactive presentation platform and accompanying curriculum focusing on issues of government accountability, inclusive youth civic engagement looking forward to the 2022 midterms and beyond and giving voice to the pressing issues that concern our youth and the generations to come. These screenings will replicate the success of our 2020 national screening tour with student activist leaders and Us Kids subjects and filmmakers participating.

GUN VIOLENCE PREVENTION AND REFORM

Given President Biden’s historic April 8^th, 2021 announcement of new executive actions on gun reform and a call for an assault weapons ban, we are poised to utilize Us Kids as a powerful tool to support gun violence prevention. With two historic background check bills that have passed the House, gun sales rocketing, domestic violence and teen suicide on the rise and civil unrest continuing to threaten our democracy, gun reform is more paramount than ever. Despite what may have appeared as a lull in mass shootings during the COVID pandemic, 2020 was in fact the deadliest gun violence year in decades, and sadly there is no reason to believe 2021 will differ.

Us Kids will continue to work alongside the youth movement and GVP partners (including March For Our Lives and #TheTimeIsNow) to amplify their work and promote policy reform with calls-to-action around local grassroots engagement and empowering local communities to enact gun violence prevention policy.